Rooted in academic research, our programs aim to answer three fundamental questions, in actionable, tangible ways to inspire food choices without compromise:

• What is regenerative eating?

• How are chefs shaping regenerative cuisine?

• How do I eat in a regenerative way today?

Our foundation is science and our expression is art. 
We educate and entertain around future-forward culinary experiences.

We believe in love at first bite.

We're not the lecturing and guilting kind of organization. We make it personal, enjoyable, connecting, warm.

Once hearts are open, then minds might be ready to hear why those choices are beneficial all around. 
It's inspiring behavior change not by nudging, but by caring.

Our approach

We posit that for this systemic shift to happen, it is as much in the hands of the  consumers as for the industry to transform.

Collectively, we have a powerful role to play in demanding food products that benefit us and our ecosystems. 

We want to make it easy for consumers to make the choices that align with their values - nutrition, delectation, regeneration. 

We collaborate with organizations across the food system innovation spectrum, from soil health advocacy groups, to restaurants and grocery distributors, and startups creating new products that can respond to our growing needs.

Our vision